The Great Oreo Cookie Quest

In case you missed it, Oreo is currently running a massive promotion as part of The Great #OreoCookieQuest - a campaign to celebrate special family moments.

The on-pack promotion will see a whole load of earphones and wireless speakers given away, not to mention a trip to San Francisco for four people (for more on this, check out Di Coke’s post).

I was planning to introduce my lads to Oreos as part of a fun day out; The Beast from the East, however, had other ideas, and effectively snowed us in for the best part of a week.

After three consecutive snow days, the children were getting fractious and clearly needed an injection of joy.

Now, anyone who knows me will confirm that I’m downright tight when it comes to letting my kids have sweets or biscuits between meals. Nevertheless, there are clearly occasions when a small but fun treat is in order. Being held hostage by an arctic tempest is one such occasion.

In such situations, I can understand why some people use biscuits as a form of currency, or possibly ransom payment, in the hope of buying a few minutes peace and quiet. My view, however, is that if you have leverage, it’s best to hold on to it for as long as possible.

To this end, I dangle cookies like the proverbial carrot while I create a learning opportunity for my captive audience. I call it a learning opportunity, but really it’s just me seeing how long I can talk about biscuits before my own willpower gives out and I have to open the packet.

And so, in lieu of a physical expedition, I took my family on a Great Oreo Cookie Quest for knowledge.

The lesson is brief, and comprises the following key facts:

• Oreos are an American institution, having been made in the country for over a century; and
• the traditional way to consume them is to first dunk them in milk.

There’s also the matter of a fun little story about Oreos, which dates back to 2013.

This was the year when another American institution - the Super Bowl - had a hiccup. As hiccups go, this one was a doozy: the lights went out.

This wasn’t major news in the UK; in America, however, where almost nothing gets higher viewing figures, this was a massive deal. The power outage lasted a good half-hour, during which time Oreo’s marketing team seized the opportunity to tweet a cheeky little message: you can still dunk in the dark.

That opportunist tweet got over 15,000 retweets and is still celebrated in marketing circles as one of the best guerrilla marketing plays of recent years.

And it got me thinking in a similarly opportunistic manner - if the perfect serving size for Oreos is two per person, and there are four people in this house, one little snack can probably buy me a whole hour of family joy. And so, a new game was born: the amazing game of DUNK IN THE DARK!

You can probably guess how the game dynamics work, but I’ve made a little video of my son playing, just in case.

It’s worth noting that when it comes to eating biscuits, children have remarkable muscle memory. To this end, I strongly recommend moving the metaphorical goal posts between dunks!

As you can see, this hastily improvised diversion was extremely well received by the little people - and happy little people means happy parents!

Do you know any other ways to turn a tiny snack into quality family time - let me know in the comments below...

This post is an entry for BritMums #OreoCookieQuest, sponsored by Oreo