Tuesday 31 December 2019

2019: A year in numbers

1017: Estimated prize value (£). What a difference a year makes: 2018 was my most successful year by some margin; 2019, the least. There are reasons for this, of course - building works, for example, are always highly disruptive - but the main issue was a lack of focus. The year didn’t start well and I ended up taking my foot off the pedal. In fact, the only reason my score tipped over a grand was due to an administrative error in my favour. That’s not to say I had a bad year - how can something be bad when you’re enjoying yourself?!

300: Highest-value prize (£). Prize of the year has to be my PS4. A quick look online suggests that I’ve over-valued it here, but prices have a tendency to yo-yo, and I’m pretty sure Amazon was listing the bundle at £300 when I got the winning notification. RRP is just a number - what counts is the quality time I plan to have with this little sucker!

70: Value of vouchers won (£). Amazon (£50); bar tab (£20). Just as that Amazon voucher eased the pain of Christmas shopping, that bar tab is going to ease the pain of Christmas school holidays…

39: Number of wins. Not even a win a week - must do better!

18: Number of Instagram wins. While Insta is still my most fertile source of wins, the luck is drying up. The problem isn’t fewer comps - if anything, that number is on the rise. The real problem is the number of entries. Note: that’s not necessarily the same as the number of entrants, although I suspect this number is on the rise too; rather, it’s the number of comps permitting unlimited entries. Sure, I might chuck in a token tag for a bottle of scotch, but some people are tagging twenty friends for a share-bag of lentils, and that makes no sense at all.

15: Cash won (£). 15. Blew it all on my Mastercard bill.

4: T-shirts. I’ve outgrown the best one too. Lay off the pies, Neill!

3.3: Prizes still to arrive. To be fair, one of these prizes was a Christmas Day win (a Shreddies stormtrooper cereal bowl - woo!), so it’s unrealistic to expect that to have arrived already. By contrast, my box of Walker’s Crisps and Cadbury’s beanie are, for shame, overdue, but the fulfilment logistics for huge giveaways seldom run smoothly, so I’ll worry about those when I get round to it. As for that errant one-third of a prize, well, I guess we’ll see what we’ll see…

1: Comping son. It took a whole bunch of nagging to get him to knuckle down, but no one unboxes like my second-born!

How did your year go? Let me know in the comments below!

Wednesday 25 December 2019

The wider world in 2019

After the bedlam of the advent season, I enjoy the relative calm of January, when the promotional calendar doesn’t so much expire as get a bit of a stitch, and anyone who wants to beg off for a month doesn’t really have to worry about missing out, because the big prizes are done for the next few weeks, right?

Well, that would normally be the case, but this year was different. This was the year that a non-conventional promoter disrupted things by promising to make one hundred retweeters into yen millionaires. OK, so a million yen is a fraction as exciting as a million dollars (less than one-hundredth, if we’re splitting hairs), but it’s a sweet prize pool by any measure. Shame the odds didn’t work out so well - the original tweet hit 4.5 million retweets, making it the most retweeted tweet ever.

Still, with odds like that, no one really expects to win, so no one’s really disappointed. It’s not like being told you’ve won a VIP trip for two to attend the Champions League Final, only to find the promoter has inadvertently told every man and his dog that they’re winners too. As Zavvi will testify, mistakes happen. 

In their defence, Zavvi did at least want someone to win their comp. Contrast this with Numatic, who ran a comp soliciting selfies from anyone attending Glastonbury with their Henry vacuum cleaner. Number of entries meeting the entry criteria: nil. That I won some colouring books for my ostentatiously Photoshopped effort was a complete bonus as I’d have been hard-pushed to find a legitimate use for a two-metre FloMax hose, crevice tool and tapered adaptor.

When bad photoshopping wins also-ran prizes

Of course, where there’s yin there’s yang. While one company is rolling out comps with nigh-impossible entry criteria, another is making ones so easy a baby could win. At least, that’s what one Edmonton couple found when they left their toddler unattended with the TV remote and ended up with an expenses-paid holiday to Tokyo. Fat chance me enjoying similar luck - last time I left children in the same room as my consumer durables, their primal grunting landed me with an Amazon Prime account.

Finally then, let me leave you with 10,000 reminders about the importance of reading the terms and conditions. Most people wouldn’t expect to find a competition embedded in the small print of their travel insurance, but that’s exactly what one woman found, back in March, and she ended up $10,000 richer. Will this encourage me to study my documents more carefully next time I buy insurance? Absolutely. Will I read the Apple media terms and conditions next time I update iTunes? Are you insane?!

If I’ve missed any of this year’s big stories, do let me know in the comments below! Hope you had a lucky one!

Thursday 12 December 2019

Stay on target

Winning’s nice. Makes you feel all warm, doesn’t it? A few days ago, I won a Gleam comp. That’s not something that happens every day. To be honest, for me, it’s not even something that happens every year. But happen it did, and that's what's important.

It also happened to be my biggest prize of the year too - a PS4.

Thanks Geek Pride

Getting a winning notification like that is the kind of thing that makes you jump out of your seat and squeal, as indeed I would have, had the great dollop of offspring occupying my lap at that moment not cut off the blood-flow to my legs. But restraint has its own rewards: while a few muffled squarks might not be quite as cathartic as a squeal, they don't result in an hour of what-is-it-and-can-i-have-it earache from your weans. Which also is nice.

For some people, of course, a games console is a fundamental utility. My brother in law, for example, owns every major console produced since ever, and would rather have his water disconnected than be denied access to his tech-babies.

Me, less so. I’ve acclimatised. It’s about 15 years since I bought my last proper gaming device as I’ve frankly been unable to justify the outlay.

For this reason, I’ve had PlayStations, Xboxes and the like on my comping wishlist for, well, since first getting my act together and making a wishlist, actually. And as my children have been growing up, I’ve been thinking, gawsh … It won't be long before I’m going to have to spend actual folding money on one of these doohickeys or they - like me - will risk dropping out of the cultural loop. I know, first-world problems, right?

To be sure, dropping out of the cultural loop isn’t necessarily a bad thing. Case in point: I don’t think me banning them from watching the X-Factor is going to compromise their prospects in life. That said, I also suspect that the X-Factor does little to improve reaction time, problem-solving skills, multi-tasking or hand-eye co-ordination.

There’s also the fact that the video games sector now accounts for more than half of the UK’s entire entertainment market, so there’s worse career options out there.

The thing is though, for all I’ve been wanting to immerse my kids in this world of infinite exciting possibilities, my understanding of the field has shrivelled to the point of imbecility. The winning notification didn’t tell that I’d won a PS4; rather, it told me I’d won a PS4 Pro or an Xbox One something or other, and then asked which I wanted. They may as well have asked my cat whether it preferred Visa or Mastercard.

Fortunately, the extremely well informed Nikki Hunter-Pike stepped up to the plate at short notice and made my decision for me (Thank you Nikki!).

I thought that was it, and spent a minute feeling all smug about my win, but then the promoter pinged back, asking what game I wanted, which - to revert to the previous analogy - was like asking my cat whether Facebook’s Libra is really a cryptocurrency or just a global digital currency based on blockchain technology. So, again, thank you Nikki for selecting something on my behalf - I look forward to playing once the advents are out of the way!

Until then, however, I will be thrashing the guts out of my comping engine. That’s not just because of the base comping orgy that is December, but also because big wins are so emboldening. Or, to put it another way, they stop you being able to think straight.

The comps on Prizefinder and the Competition Database will have been entered by thousands of people. I know that. Yet what was the first thing I did, after winning the console? Enter every damn holiday and big tech comp listed. Because you got to be in it to win it, right?

Well, yes. In a sense. But wouldn’t time be better spent hunting for better leads and smaller odds?

Whether it’s comping or poker or playing the horses, there’s a reason why the wiseguys do so well - they maintain their game and don’t turn into headless chickens at the first whiff of success. There’s also a reason why I’m not a wiseguy…