Take confectionery, for example. It wasn’t so long ago that my idea of aspirational candy was a chocolate Matterhorn. That was back when duty-free shops the world over made like Fort Knox and stacked their king-size Toblerones like gold bars, and Alan Partridge scarfed a lap-full while driving barefoot to Dundee. Without doubt, Toblerone was the acme of sophistication.
These days, however, it's become a staple. Partly that’s because I can get my fix at Poundland, and partly that’s because I have over the last few years won a silly amount of top-end chocolate.
This year, in particular, my wins have become increasingly fancy (or increasingly grown-up, as my lad might say), culminating most recently in this great stack from Octo.
Clearly, this is made for posher folk than I. Consider, if you will, Exhibit A: this 100 g bar of raw white chocolate with salted pistachios retails at £8.50! Translated into Toblerone, that kind of dough would score a kilo of chocolate with enough change for post-binge Alka-Seltzer.
You can probably see where I’m going with this - yep, it’s one of those problems that gets little sympathy: I’m becoming a chocolate snob - worse, a cocoa bore. I’m currently so flushed with the stuff that I’m sprinkling my morning porridge with goji berries coated in raw chocolate. I look like a right middle class ponce, even though I wouldn’t recognise a goji berry if I woke up in a sack of them.
My so-called problem is by no means limited to sugar and spice. I recently won some serum - man serum, to be precise. I was planning to let my wife use it, but at her behest I gave it a go. Which is to say, at her behest and under her direction, as I had not the first clue what it was for or how it should be applied given that my skincare regime had never graduated beyond patching cracked fingers with hand cream.
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Fancy serum |
That said, it could be worse. During the advents, I won a month’s worth of la-di-da serum for my wife. It retails at £200, which in terms of sustainability presents a lifestyle choice between slightly smoother skin and feeding our children.
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Insanely fancy serum |
Has comping actually driven up your consumption of things you once considered luxuries?! Let me know in the comments below!