Anyone who thinks it’s bad luck not to keep winning may as well jack it in right now because, as any comper will tell you, you’re always going to lose more than you win. Dry patches may not be fun, but they’re built into the game - as statistically inevitable as night following day.
Grumbling fixes nothing. Worse still, it’s a heinous waste of time and energy that could be better spent in so many ways!
Relying on the odds alone isn’t enough; success also requires a positive mental attitude. In other words, when you find yourself in the midst of a dry spell, see it as an opportunity to improve rather than waste it dwelling on the perceived failure.
For instance, if you’re not updating your spreadsheet or sending thank-you messages to promoters, you’ll have more time for other comping-related activities. For starters, you should be chatting with your comping buddies (if you’re shy, then just think of it as networking!). While you’re at it, invest in all those other comping groups you’re a member of: share comps, notify winners, discuss best practice - whatever's appropriate. This karma pays back!
More practically, learn a new skill to improve the technical side of your comping. If there’s a social media platform you don’t use (such as Snapchat, Instagram or even Twitter), now's the time to learn the ropes (see, for example, the guides by Lorna Beattie [Snapchat] and Di Coke [Instagram]). Alternatively, build on your existing knowledge to raise your game to the next level; for example, Nikki Hunter-Pike has a brilliant guide to Twitter lists.
Remember also that being lucky isn’t confined to your track record with giveaways - celebrate any and all luck as it finds you, and if that includes being reunited with your lost luggage, then so be it!
Finally, while there’s naught to gain from mourning what might have been; there is everything to gain from reflecting and persevering. For example, if you haven't won a creative competition, ask yourself: What went well? What could have gone better? Is there anything you can learn from the winner? In short: keep calm & carry on!
How well does this advice work? Who can say? But since starting this post yesterday, I've had two winning e-mails! :D
How do you cope with the dry season? If you have any advice, let me know in the comments below!